Role: Site Producer, Digital Marketing and Social Media Management
Objective: Manage and update CounsellorsQuarters.com website and social media channels.
Business Goal: Increase awareness about entertainment showcase events. Build and grow social media communities.
Tasks:
– Update website: Responsible for coding of pages; design of graphics and banners; creation of photo galleries; and writing of copy throughout site
– Manage social media channels, including updating page design and info; create content and manage schedule; monitor and analyze performance
– Take photos of entertainers, venue and crowds at event showcase. Retouch photos and post online galleries
– Design print event flyers for showcase event
– Traffic Building: Optimize site for search, implement best practices and monitor site analytics
Achievements:
– Increase awareness about showcase event through website and social media marketing
– Increase in traffic and conversions to Eventbrite ticket purchase website
– Build and grow social media audiences through engaging posts, paid targeted promotion, and integrating social tools on the CounsellorsQuarters website